Selling your business is one of the most significant decisions you'll ever make — and it's rarely about just one thing. Most owners think it's about finding the right buyer, but the truth is simpler: a well-run, well-documented business that can run without you is worth far more, and far easier to sell. After 38+ years building, buying, and selling in the closet and woodworking industries, I've learned that the real work happens long before a buyer shows up. It's about understanding the levers that drive your value and getting them in shape ahead of time.

So, what actually moves the needle on price? It's not guesswork. Buyers pay a multiple of your EBITDA, so your true earnings are the #1 lever. But there's more: a clean CRM with your customer data, three years of clear financials, documented processes and SOPs, a strong team that runs the day-to-day without you, and a pipeline of signed contracts and repeat customers. Each one of these is a value driver you can improve — and the higher they are, the higher your multiple.

The math is simple: Value = EBITDA × Multiplier. You control both levers. My job is to show you exactly where you stand, where the gaps are, and what to do about them.

A one-hour working session in the Excel Business Value Calculator. We analyze your business variables together, and you leave knowing exactly how to lift your value.

Option 2 — 3-Class Series $750

Three one-hour classes covering every factor that drives business value. You'll walk away with a practical, step-by-step plan to improve each one before you sell.