Most business owners are afraid to raise their prices because they think losing a few jobs will hurt them. The Price Impact Calculator lets you plug in your real numbers — leads, close ratio, average sale, and gross profit percentage — and instantly see a side-by-side comparison of your current scenario versus a price increase. Because your costs stay the same when you raise your price, every extra dollar goes straight to gross profit. This tool shows you exactly how much your close ratio can drop before you're worse off — and in many cases, you'll find you can close fewer jobs and still make more money. Try it and see for yourself.